Our Blogs

The Impact of Car Color Choices: Surprising Factors to Consider

Have you ever found yourself stuck in traffic surrounded by cars of the same color as yours? Or noticed a dominant color when parking your car? While Henry Ford famously offered the Model T in any color, as long as it was black, today’s automobile companies invest significant resources in selecting the colors for their vehicles. But beyond personal preference, do car colors actually make a difference? You might be surprised.

Popular Car Color Choices for 2019: In 2019, white emerged as the most popular car color, chosen by 19.3% of buyers. Silver followed closely at 18%, with black at 12.4%. Medium dark blue accounted for 11.4% of choices, while medium gray and medium red were selected by 7.5% and 7.1% of buyers, respectively. Medium dark green rounded out the list with a choice of 6.7% of buyers.

Car Color Choices and Car Values: While black and white remain popular new car colors, more unique and exotic colors tend to depreciate at a slower rate. Colors such as orange, yellow, and dark green retain their value better over time compared to more common colors.

Car Color Choices and Traffic Tickets: While white cars receive the most tickets overall due to their popularity, gray and red cars tend to receive a higher proportion of traffic tickets. The correlation between car color and traffic tickets is worth noting.

Car Color Choices and Temperature: Darker-colored cars absorb more heat, resulting in higher temperatures inside the vehicle. This explains the popularity of light-colored and white cars, especially in warmer regions. Leaving a dark car and a white car in the sun for an hour can result in a temperature difference of 5 to 6 degrees.

Do Car Color Choices Affect Car Insurance Rates? Contrary to popular belief, there is no evidence to suggest that auto insurance companies use car color as a factor in determining insurance rates. In fact, the color of a vehicle is not even identified by its VIN number. Instead, factors such as the make, model, year, driving history, and location play a role in insurance premiums.

While car color may not impact insurance costs, choosing the right insurance agent can make a difference. Our independent insurance agents can help you find the best coverage and value for your needs. Contact us today to get started.

Search Insurance Coverages

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Filter by Categories
Business Coverage Req
Businesses
Personal Insurance
type

Be Confidently Insured

Contact Us